In this episode of Social Media Optional, Mckayla takes you from why to how when it comes to building a social media optional business. If you’re already creating content — but feel stuck on the constant creation hamster wheel... this episode is your permission slip to pause, breathe, and get strategic!

McKayla shares how repurposing existing content into platforms like blogs, podcasts, and Pinterest can multiply your visibility without multiplying your effort. She even breaks down the real numbers behind how a single podcast episode turned blog post is already getting 1,000+ new eyeballs per year.

Whether you’re team blog, team podcast, or just team tired, this episode will inspire you to work smarter (not harder) and finally make your content go the extra mile.

What You’ll Learn:

• The easiest way to get started with repurposing content
• How to pick the best “anchor” platform based on how you create
• Why not all content needs to live on social media first
• The surprising shelf life of a blog vs a podcast episode
• How to stretch one piece of content across multiple platforms with intention

Questions Answered in This Episode:

• How do I become social media optional without adding more work?
• What platforms give the most long-term visibility from repurposed content?
• How can I make blog posts from podcast episodes (and do they actually work)?
• What should I repurpose? (and how do I pick where to repurpose it?)
• Why is it so important to stop relying on short-term platforms?

Connect with McKayla:

Website: https://thecommamamaco.com/

YouTube: @commamamaco

Instagram: @commamama.co