2. Bier Omakase: Exploring a New Kind of Beer Tasting with Jenny Pfäfflin and Shana Solarte
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Imbibers are engaging with beer in a more personal way than ever before. More than category loyalty or education-driven geekery, people seek meaningful connections, stories from the personal to the cultural to the historical, and ways that they can relate to a particular beer, brewery, or style. Enter beer industry veterans Jenny Pfäfflin and Shana Solarte—with experience working for the Cicerone Certification Program, Omega Yeast, John I. Haas, and Dovetail Brewery between them. They've teamed up to present Bier Omakase, a tasting event series and Substack that frames beers in fascinating contexts like Korean fermented beverages, baseball, the year 1988, and Belgian brown cafés. This framing of beer feels more relevant now than ever, and if anyone is going to deliver this, it's Jenny and Shana. We get into all things Bier Omakase in this episode—check it out and join in on the fun yourself!
Subscribe to Bier Omakase on Substack: https://bieromakase.substack.com/
Follow Bier Omakase on Instagram to catch an event: https://www.instagram.com/bieromakase/
Image credit: Steph Byce