Episode 195_ Inside the Bellrock Turnaround with Joe Bayern

Before entering cannabis in 2019, Joe Bayern spent more than 25 years in C-suite leadership across some of the biggest names in beverages, helping drive major turnarounds, global strategy, and brand-building at Snapple, Cadbury Schweppes, Dr Pepper Snapple Group, and Voss Water.

He entered cannabis after recognizing the potential of early CBD beverage trends, initially helping take a California operator public before joining Curaleaf, where he led the company through explosive expansion from roughly $250 million in revenue to more than $1.2 billion in just over two years.. After leaving Curaleaf, Bayern set out to pursue what he sees as cannabis's long-term future: an asset-light, brand-focused business model.

Most recently, he brought BellRock Brands out of receivership and is now leading its revival.

Today, we talk with Joe Bayern about how he plans to bring legacy brands like Mary's Medicinals and Dixie Elixirs back into the marketplace.

https://www.mmbrandsinc.com

The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.

Get in touch with pam@InnovatingCannabisPodcast.com.

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