(18) Choosing the Right Brand Archetype: From Caricature to Clarity
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(18) Choosing the Right Brand Archetype: From Caricature to Clarity
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概要
Most people don’t choose brand archetypes. They choose caricatures.
They pick the Outlaw because it sounds powerful.
The Sage because it sounds intelligent.
The Ruler because it sounds successful.
But admiration isn’t alignment.
In this episode, we break down:
• Why archetypes are about motivation — not aesthetics
• How caricature branding creates burnout and inconsistency
• Where BG5 (the business application of Human Design) changes the game
• And how to choose an archetype your nervous system can actually hold
If your brand feels forced, inconsistent, or slightly “off,” it’s not a visibility issue.
It’s a foundation issue.
And foundation is everything.
Brand by Design: The Psychology of Magnetic Brands is where we extract your true archetypal positioning, align it with your business mechanics, and build offers, messaging, and structure from that core.
Because when the foundation is right:
The content gets clear.
The offers make sense.
Selling stops feeling like performance.
If you’re ready to stop performing and start building from alignment, you’ll find the details below.
Brand by design: The Psychology of Magnetic Brands. Learn more here:https://www.ashleybrianaeve.com/brand-by-design-101