177. Natasha Christie-Miller: "Sell the hell out of it" - why boards need to be more focused on commercial reality
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177. Natasha Christie-Miller: "Sell the hell out of it" - why boards need to be more focused on commercial reality
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Natasha Christie-Miller has spent her executive career building, transforming and ultimately selling some of the UK's most valuable B2B intelligence and media businesses. She was CEO of Emap and is now Chair of Sifted, the FT and PE-backed startup media business. Listen to this episode to hear more about: The 25-year decline nobody at Emap had spotted (01:33) The three pillars every CEO should focus on in sales (10:46) Why a board is like a personal trainer for CEOs (19:18) The grumpy, entitled board member who didn't last long (21:23) The one question Natasha says boards don’t ask enough (23:19) The four reasons people go to B2B events (27:07) Year one vs year five: what your churn pattern is actually telling you (33:05)⚡The Lightning Round⚡(34:41)
Host: Oliver Cummings
Producer: Will Felton
Editor: Penelope Coumau
Music: Kate Mac
Audio: Nick Kold
Email: podcast@nurole.com
Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom