『175 - The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)』のカバーアート

175 - The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)

175 - The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)

無料で聴く

ポッドキャストの詳細を見る
Send us Fan MailMost marketing directors couldn't draw their own fan marketing process on a whiteboard — and that gap is quietly costing their team repeat buyers. In Part 1 of this three-part series, Jeremy Neisser introduces the Fan Journey: a five-stage framework (Capture, Know, Respond, Return, Grow) that turns a scattered list of tactics into a system you can actually steer. You'll learn why your team is already running this journey whether you designed it or not, and how to use the framework as a diagnostic tool to find exactly where fans are leaking out.KEY TOPICS COVERED• Why most marketing directors can't map their own fan process — and what that blind spot costs in repeat revenue• The critical difference between doing marketing (one-off blasts) and running a marketing system that guides fans automatically• The big idea: your team is already running the fan journey, whether you designed it or not• Stage 1 — Capture: turning first-time awareness into a ticket sale and captured fan data• Stage 2 — Know: moving beyond a "filing cabinet" of names into real understanding of who your fans are• Stage 3 — Respond: sending communication so relevant it feels like it was written for that specific fan• Stage 4 — Return: win-back campaigns, lapsed fan reactivation, and second-game offers that create repeat buyers• Stage 5 — Grow: converting multi-game buyers into mini plan, flex plan, and season ticket holders• How to use the framework as a diagnostic tool to pinpoint exactly where fans leak out• Why fans not returning is usually a systems problem, not a product, weather, or competition problem• A step-by-step exercise to map your own team's fan journey this week• The right questions to pressure-test each stage — do you have systems, or just campaigns?TIMESTAMPS[00:00] – Opening: kicking off a new three-part series on the Fan Journey and the lens shift ahead[00:29] – The whiteboard test: could you draw your full fan marketing process, start to finish?[00:57] – Why most directors describe tactics instead of a connected strategy[01:47] – What 20+ years in sports reveals: teams list activities, but miss the system[02:38] – Doing marketing vs. running a marketing system — and why the difference matters[03:08] – The big idea: your team is already running the fan journey, designed or not[04:01] – Stage 1, Capture: how a fan first hears about you and buys that first ticket[04:50] – Stage 2, Know: using ticket data, email, phone, and surveys to understand the fan[05:19] – Stage 3, Respond: putting fan knowledge to work with communication built for them[06:19] – Stage 4, Return: win-back campaigns, reactivation, and second-game offers[06:48] – Stage 5, Grow: moving single-game buyers up to mini plans and season tickets[08:43] – Recap of the full map: Capture, Know, Respond, Return, Grow[09:11] – Why it matters: the framework as a diagnostic tool, not just a concept[10:02] – Finding the leaks: every team loses fans, usually in the same places[10:56] – The e-blast trap: downloading a list and blasting it isn't a system[11:15] – Systems problem, not product problem: why fans really don't come back[11:39] – Your assignment: map your own fan journey on paper or a whiteboard[12:31] – Pressure-testing each stage: do you have systems, or just campaigns?[12:58] – Converting repeat buyers into plan holders beyond "smiling and dialing"[13:26] – Closing thoughts and a tease for Episode 2: where the leaks show upQUOTE PULLS"Your team is already running the fan journey, whether you designed it or not. Your job is to stop letting it happen by accident." — Jeremy Neisser"There's a massive difference between doing marketing and running a marketing system." — Jeremy Neisser"This framework is actually a diagnostic tool. It shows you exactly where fans are leaking out of the journey." — Jeremy Neisser"A lot of the time the fan would have come back. They just never got the right message at the right time. That's a systems problem, not a product problem." — Jeremy Neisser"The fan journey isn't something you build. It's something that's already happening." — Jeremy NeisserRevelocity Sports Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません