174: The Campaign Hangover: What To Do When You’re Exhausted (and Still Need to Raise More)
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If you’ve hit that post-campaign wall, tired, drained, and wondering if anyone else feels the same, this episode is for you.
In today’s episode, I share what to do when you’re completely wiped from GivingTuesday or a year-end push but still have fundraising goals to hit. You’ll learn how to recover strategically (without going silent), re-engage donors who gave once, and use short “sprint campaigns” to rebuild your energy and results. Because burnout isn’t a sign that you’re doing it wrong, it’s a signal that you need structure, rest, and a smarter rhythm to your fundraising.
Topics:
- What is the campaign hangover, and why is it completely normal
- How to recover from fundraising fatigue without losing momentum
- Why rest and structure are non-negotiable for sustainable growth
- How to design “sprint-style” campaigns that prevent burnout
- Why donors often give again within the same 30-day window
- The importance of shifting your message post-campaign, not going silent
- Quick two-minute tweaks to boost conversions without new content
- How to reuse winning posts, emails, and videos from earlier campaigns
- The three ways to reset your energy fast (walk, talk, or move your body)
- How to push smarter, not harder, through the end of the year
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links