What do you do when a potential client asks "what's your average price for this service?” before they truly understand the value of your work? Today, Gwen is breaking down how to confidently lead pricing conversations without giving up control of the sales conversation while talking you through a real life example.

Gwen walks you through an actual email exchange with a prospective client and explains why pricing should never be the starting point of a sales conversation. She challenges the belief that transparency means immediately quoting numbers and shows you how premature pricing discussions are like treating a root cause with a band aid.

You’ll hear Gwen unpack the difference between transactional buyers and true partners, why discovery calls are meant to be led and how positioning yourself as a change agent—not just a salesperson—creates confident yeses without pressure.

If you’ve ever felt uncomfortable navigating budget objections, struggled with clients who “just want the price,” or found yourself shrinking to fit someone else’s expectations, this conversation will help you reclaim your authority, lead with clarity, and sell in a way that feels grounded, ethical, and have queen-like confidence while doing it.

Links Mentioned in Today’s Episode:

Join The Membership Here!

Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join The Confident Sales Membership