Summary

Steph dives into the a fave topic of love & hate as we close another year = goal setting. She shares her journey from goal-hater to goal-setter. She emphasizes the importance of SMART goals and offers practical examples for different business functions. With a mix of humor and insight, Steph encourages listeners to set achievable, relevant, and time-bound goals, while also considering their business rhythms and personal motivations.

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Takeaways

1. I used to hate goals, but now I see their power.
2. Reverse engineering helps in setting and achieving goals.
3. SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound.
4. Set goals for each business function: marketing, sales, operations.
5. Quarterly goals help in tracking progress and adjusting strategies.
6. Revenue goals should be realistic and based on past performance.
7. Break down annual goals into quarterly targets for better management.
8. Use past data to set achievable sales and marketing goals.
9. Understand your business rhythms to set effective goals.
10. Review and adjust goals quarterly to stay on track.