Our own Co-Founder Spencer Walker-Fooks talks about his first business, Unseen Games, the motivations behind it, and the mistakes that eventually killed it. This episode is a little different, it comes from one of our live events in London.

Over four years, Spencer navigated the challenges of creating a social gaming console for pubs and cafes, ultimately drawing transformative lessons from both the highs and lows of startup life.

💡 What You’ll Learn from Spencer's Journey with Unseen Games:
🔸In a Double-sided Market Validate the Economic Buyer: Ensure your product or service addresses the needs of the actual decision-maker who controls the purchase, not just the end user.
🔸Build a Diverse Team: Avoid skillset redundancy; prioritize bringing in teammates whose strengths and perspectives differ from your own, especially outside of your expertise.
🔸 Pivot Fast and Reduce Dependency: Stay nimble and ready to adapt your business model when circumstances change, and avoid relying too heavily on a single industry or channel, if a black swan event hits that industry, it could kill your business.
🔸 Don’t Succumb to the Sunk Cost Fallacy: Recognize when to let go of a project, regardless of the time and energy invested, to make room for new opportunities and growth.

You can connect with Spencer on ⁠LinkedIn⁠ to follow his journey.

🎥 Big thanks to VidOps for supporting Founders Voyage. Use code voyage at ⁠vidops.io⁠ for 10% off expert audio, video, animation, and photography services.

👏 Props to the stellar crew: Nancy Nash, Daniel M. Melo, Carlos Javier Chacón Sánchez, Matthew Ray, and host Spencer Walker-Fooks. You bring this show to life.

🥂 Want to support the journey? Join us on ⁠Patreon⁠ and help amplify more voices like Spencer.

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