What if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks with Theresa Wilson, a coach of 13+ years who found herself on the edge of a pivot. What unfolds is an honest conversation about clarity, courage, pricing, personal upheaval, and what really shifts when you stop overcomplicating your business.

Key Timestamps:

00:00 – 13 Years In, Still Pivoting

02:40 – The Retreat That Changed Everything

04:50 – “I Think I’ve Got Something… But I Don’t Know What To Do With It”

06:30 – When Life Fell Apart

09:00 – The “I Don’t Get It” Moment

13:30 – Pricing Shift, Identity Shift

15:20 – What’s Next: Creativity and Expansion

This episode will be powerful for experienced coaches who know they’re sitting on something valuable but feel stuck in overthinking or undercharging, because it shows what happens when clarity meets courage.

Sometimes the breakthrough isn’t adding more, it’s finally saying, “I don’t get it,” and stripping things back to what actually makes sense.

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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🎟️ Dare Greatly - Mid-Year Reset (Waitlist Now Open)

I’ve just opened the waitlist for Dare Greatly - a mid-year reset designed to help you step back, think clearly, and make confident decisions about the next stage of your business. You can join in two ways: In person: Friday 26 June 2026 at the Roehampton Club, London Online: Monday 29 June 2026, 1.00–2.30pm BST Join the waitlist to get: Early access to tickets (released Wednesday 6 May) The lowest available price The best chance of securing your place 👉 Join the waitlist: https://joannalott.krtra.com/t/mLZSjWxuMarK