I stopped using the phrase "high ticket" for nearly a year, even though it was the work that built my reputation. Not because I'd moved on from it, but because I'd quietly outgrown the business I'd built around it.

The clients were still coming in but the work I was doing behind closed doors had shifted into something the rest of my business hadn't caught up with yet. And the coaching industry has 2 rules about this kind of evolution that I think are quietly damaging the way mentors lead their clients.

I’m getting into premium positioning, the identity work that comes with this kind of evolution, and why the way most coaches handle this transition is repelling the premium clients they desire.

If you've felt the niggle that something is off, even while your business is still growing, this one is for you.

1. The moment I knew I'd outgrown my business (and still ignored it for months)
2. Why I strongly disagree with the idea that clients should expand with you forever
3. The 2 rules the coaching industry teaches about evolution that I think are quietly damaging
4. What premium clients actually feel in your content before they decide to book
5. The energy audit to run this week if something feels off in your business but you can't name it

1. Come say hi on Instagram│Facebook │LinkedIn│Website
2. The Debrief Telegram group: https://rachelpearson.kartra.com/page/debrief

1. Download your episode freebies: https://rachelpearson.kartra.com/page/sJM184
2. Calibration Mastermind: https://rachelpearson.kartra.com/page/Calibration-mastermind

Detailed show notes: https://rachelpearson.kartra.com/page/ep16