159. 2026 Goal Setting the CEO Way: Direction Over Destination
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159. 2026 Goal Setting the CEO Way: Direction Over Destination
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Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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Feeling the pressure to “get 2026 right” before the year even starts? You’re not alone. And, you’re also probably setting goals the hard way. In this episode, Deirdre Martin dismantles traditional goal setting and shows why goals are meant to give you direction, not become another stick you beat yourself with. Drawing from real CEO conversations inside Millionize and her work at the intersection of strategy, leadership, and neuroscience, Deirdre introduces SMARTCARE, a more human, sustainable way to set goals that actually stick for you and your team. You’ll walk away with a clearer sense of where you’re running toward in 2026 and why celebrating progress, not end results, is the real CEO move.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/2026-goal-setting-ceo
Want to talk to Deirdre about scaling your business? Click here.
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