What if this year’s partnership growth doesn’t come from doing more — but from choosing better?

Most GTM leaders are pushing harder on partners in a market that’s already tight on trust, attention, and momentum. The result? Activity without progress. Deals that drift. Partnerships that quietly stall. In this episode:

1. Learn how to open deeper, more transparent partner conversations that drive growth instead of friction
2. Discover how IDEAL+™ helps you decide which partnerships deserve focus — and which don’t
3. Build leadership confidence by designing partnerships around intent, trust, and long-term momentum

If you’re responsible for partnership-led growth and want to lead with clarity instead of pressure, this episode will change how you approach every partner conversation.

Learn more about the IDEAL Framework here: https://philhsc.com/ideal

New episodes Tuesday, Thursday and Saturday.

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The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.

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