Engineering enrollment nationally has dropped 14% in the last couple of years. One concrete program is growing 5-10% a year — and 85% of its students graduate with zero college debt. How?

In this episode, Adam sits down with Jon Huddleston, Director of the Concrete Industry Management Program at Middle Tennessee State University, to talk about where the next generation of the concrete and masonry industry is actually going to come from.

Jon breaks down the scholarship model behind that debt-free graduation rate (hint: giving students a completely free ride might be the worst thing you can do for them), why hands-on competitions like the concrete canoe are non-negotiable for getting students to actually care, and the pitch he's making to the masonry industry specifically — get in the room with these students before someone else does.

If you've ever wondered where your next generation of masons, engineers, and estimators is coming from, this one's for you.

Topics covered:

• The scholarship strategy behind an 85% debt-free graduation rate — and why full rides don't work
• Why masonry needs its own version of the concrete canoe or bowling ball competition
• How a program with no household name is growing against a national enrollment decline
• The case for industry-funded student travel to conferences and symposiums
• Why 95% of students need to see and touch it before it clicks
• Jon's advice to every prospective student on networking, internships, and staying off their phones
• A NASA/Marshall Space Flight Center project that hints at where the material is headed next

Connect with Jon Huddleston:
Concrete Industry Management Program at Middle Tennessee State University: https://www.mtsu.edu/program/concrete-industry-management-concrete-contracting-concentration-b-s/

Learn more about the Northwest Masonry Institute:
https://masonryinstitute.com/in-the-mix