エピソード

  • Episode 27: Part 2: Ad Creative That Works

    Episode 27: Part 2: Ad Creative That Works
    2026/06/01

    Part 2 of Ad Creative That Works is now live! MGI’s Director of Creative Services gets real about breaking brand rules, pushing creative further, and the love-hate relationship marketers have with AI. Tune in as the conversation dives into creative collaboration, bold ideas, and what great marketing might look like next.
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    19 分
  • Episode 26: Part 1: Ad Creative that Works

    Episode 26: Part 1: Ad Creative that Works
    2026/05/05
    13 分
  • Episode 25: Making Organic Social Strategic

    Episode 25: Making Organic Social Strategic
    2026/02/24

    By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.
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    17 分
  • Episode 24: Give Your Value Prop A Glow-Up With AI

    Episode 24: Give Your Value Prop A Glow-Up With AI
    2025/12/05

    By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.
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    15 分
  • Episode 23: Profiles, Personas, and the Power of Insight

    Episode 23: Profiles, Personas, and the Power of Insight
    2025/10/28
    不明
  • Episode 22: Wait, Telemarketing Still Works?

    Episode 22: Wait, Telemarketing Still Works?
    2025/10/07
    18 分
  • Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report

    Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report
    2025/08/15
    不明
  • Episode 20: Email Testing - The Reboot Episode

    Episode 20: Email Testing - The Reboot Episode
    2025/06/03
    25 分