# 148- Cancer, Terminal Illness, Hustle, Healing & The Power of THIS Moment with Bron Watson
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In this podcast episode, I’m chatting with Bron Watson from The Social Coach & The Serenity Project, who shares her journey through entrepreneurship, career shifts, motherhood, and multiple cancer diagnoses.
We get into:
Why we need to rethink "care" and self-care:**
Bron’s experience of caring for others and the cost of not prioritising her own well-being.
The quiet whisper that tells you something is not quite right & why we need to LISTEN
Managing adversity, the need we feel to control and trying to keep up
How Bron, after a second, incurable cancer diagnosis, shifted her approach to "letting it be," focusing on what she can control and surrendering to what she cannot.
The power of vulnerability and truth
Why Bron now centers her business around capacity, clarity, and energy rather than traditional hustle culture.
How "the next play" mindset shift has helped break down overwhelming situations and helped her maintain momentum without burnout.
The Serenity Project and the mission to improve the patient experience in the medical system by integrating evidence-based care with emotional and spiritual support, which she calls the "third space".
What’s it's been like to write her soon to be released book *Be Where Your Feet Are*, which serves as a practical guide for those navigating cancer, their caregivers, and medical professionals.
Tune in to hear a story that forces us to be in the “right now” - yet also hold space for our visions, goals and dreams as impact driven female founders
More about Bron:
Bron Watson spent over a decade teaching entrepreneurs how to build businesses with heart, then life asked her to live what she teaches.
A registered nurse and Master's-qualified educator, Bron has built a dual career spanning clinical nursing, nursing education, and marketing - bringing a rare combination of care, communication, and strategy to everything she does.
As founder of The Social Coach, a marketing and business strategy agency, she has spent over a decade helping thousands of business owners grow with intention and impact.
When she received a second cancer diagnosis in 2023, this time incurable; she channelled that experience into The Serenity Project: a community bridging science and soul for people navigating cancer and chronic illness.
She is also the host of the Serenity Rising podcast, with her first book for release October 2026, and a sought-after speaker on resilience, intentional business, and healing.
A mother of five boys and a woman who knows firsthand what it means to rebuild from the ground up, Bron believes that how you live matters as much as what you achieve.
CONNECT WITH BRON:
Website https://serenityproject.com.au/
Facebook https://www.facebook.com/bronwatsonme
Instagram https://www.instagram.com/bron_watson/
LinkedIn https://www.linkedin.com/in/bronwatson/
YouTube https://www.youtube.com/@BronWatson
CONNECT WITH JESS:
DM me - www.instagram.com/jesssotoramirez
Let's work together - book a call:
https://calendar.app.google/zD3YqMus6HWM9BWY9
Review the Podcast: https://podcasts.apple.com/au/podcast/ignite-with-jess-soto-ramirez/id1650700891