145: The Hidden Costs of Using AI to Build Your Website
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In this episode, Jules White shares her honest, first-hand experience of vibe coding - using AI to build a sales page for her Local Visibility Workshop - and why it ended up costing her far more time than simply building the page herself would have.
Jules explains what vibe coding actually is, walks through the process she went through with ChatGPT, CodePen and FEA Create, and reflects on where it started to go wrong. Along the way she makes the case for why your core website pages are better built properly, with elements you can easily edit, rather than left as AI-generated code you can't maintain - and she's honest about the moment she realised she hadn't followed her own process.
Key Takeaways:
What Vibe Coding Actually Is: Jules explains how AI tools let non-coders create websites by prompting, and why she has genuinely mixed feelings about it.
Follow Your Own Process: Why doing the strategy and writing the copy first, before you start designing, saves you time in the long run.
The Problem with Bloated Code: How AI-generated code becomes bloated, slow to load and difficult to edit without going back and forth with the AI.
Technical Debt and Security: The hidden costs of an AI-coded website you can't maintain, from being unable to make simple edits to the real security risks that nobody seems to be talking about.
Where AI Code Does Help: How Jules uses code snippets and AI to turn her own podcast episodes into blogs - her own words translated into written content, not commodity content anyone could create.
Doing Less, Better: Why it's worth being cautious about outsourcing your thinking to AI, and building a website that's a real asset you actually own.
Resources mentioned in this episode:
- Episode 108: The three brain modes you need when working on your website
- Episode 128: Is ChatGPT making you doubt yourself?
- Episode 010: Website migration mistakes that can sabotage your SEO
- The Local Visibility Workshop
- Join the Success Without Socials community
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