What if you stopped pricing your lash services based on what everyone else is charging...and started pricing based on the life you actually want to build?

In this episode of Lash Biz Babes, I talked with Valerie Ochoa (@valthelashgal on IG) to talk about building a profitable lash business with intention. Val shares how a $800 lash training at 19 years old completely changed the trajectory of her life, eventually leading her to open The Dollhouse Salon Suites, launch a board-accredited lash academy, and open her town's first lash supply store.

We talked about one of the biggest struggles beauty professionals face: making your business financially sustainable without burning yourself out. Val explains her "working backwards" pricing method, why every lash artist's pricing should be different, and how understanding your income goals can completely change the way you run your business.

We also have an honest conversation about social media, why likes don't always equal bookings, and how showing up consistently (even when you don't feel like it) is one of the most powerful forms of marketing available to beauty professionals!

In this episode, we cover:

💖 Val's journey from brand-new lash artist to salon owner, educator, and lash supplier

🦋 Why conferences and networking accelerated her business growth

✨ How to price your services based on your income goals instead of your competitors

💖 Common pricing mistakes that keep beauty professionals underpaid

🦋 The truth about social media marketing and what actually converts followers into paying clients

✨ Why viral content isn't always the goal

💖 Building confidence as a business owner (and why therapy became one of Val's biggest business investments)

Here's a little about Val:

"Valerie Ochoa is the owner of The Dollhouse, which she has grown over the past 3.5+ years into a thriving lash business, board-accredited academy, and her town's first lash supply store. She has trained and licensed 44 students through her academy and is passionate about helping beauty professionals create financial freedom and build a life they love through the lash industry. When she's not working, you'll usually find her at the movies or scrapbooking."

Connect with Valerie:

Instagram:

• www.instagram.com/valthelashgal
• www.instagram.com/thedollhouseaz

Websites:

• ValerieOchoa.com
• thedollhouseaz.com

Let's Be Friends!

I'd love to connect with you outside the podcast!

Erica's Instagram:
www.instagram.com/xoericaschramm

Lash Biz Babes Instagram:
www.instagram.com/lashbizbabes

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another lash artist or beauty business owner who could use the encouragement! Your support helps us continue bringing free education and inspiring conversations to the beauty industry every week💖

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