Building a real estate team can be a growth engine or your own personal prison.

It can lift the lid on your business and create leverage and momentum. Or it can trap you in a structure where you're working more, earning less, and carrying everyone else on your back.

We've seen this play out over and over again. An agent starts doing well, gains some traction, and people naturally gravitate toward them. So they think, "It's time to build a team." But instead of creating leverage, they just add responsibility.

What separates the teams that scale from the ones that stall?

Ruben Luna is running one of the top teams in eXp, with 140+ agents, and growing 60% year over year.

How did he scale without becoming the bottleneck? How do you build a team that actually frees you instead of depending on you?

In this episode, CEO of The Luna Team, Ruben, joins us to break down what it actually takes to build a team that scales, and why most agents get stuck.

Guest Bio

Ruben Luna is the CEO of The Luna Team, one of the top-performing teams at eXp Realty, with over 140 agents and 60% year-over-year growth. With more than 20 years of experience and thousands of transactions closed, Ruben has built a reputation as both a top-producing agent and a high-level team leader in the Phoenix market. He is a multi-year recipient of the Top Producer Presidential Roundtable Award from the West Maricopa Association of Realtors. He has consistently led one of the region's top real estate teams. Known for his consistency, discipline, and commitment to both his clients and agents, Ruben has built his business around one core principle: creating structure and leverage that drives long-term, sustainable growth. To learn more, go to https://www.homesbytlt.com/.

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.

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