Welcome back to our Cool Careers in Sports series! This week, I interviewed Kaylee Dellert, the Softball Marketing Manager at Rawlings Sporting Goods, where she manages marketing for both Rawlings Softball and Easton Fastpitch. She gives us the inside scoop on what it really takes to build a brand voice that an entire community loves, how she noticed a gap as an intern and ran with it, and why the hardest season of her career was also the most important one.

Episode Highlights:

• What a week in the life actually looks like when the World Series, AUSL season, and major bat launches all hit at the same time
• The story behind building distinct brand personas for Rawlings and Easton
• What it is like designing signature gear with pros like Jocelyn Alo and Kenzie Hansen and bringing their personal brands to life
• Why her toughest year in college, with no teammates and no road map, was the direct reason she landed her dream job
• Her real advice on connections, never burning bridges, and why the softball world is smaller than you think

Connect with Kaylee:

IG: @kaylee_dellert

You can also follow the brands she leads:

Rawlings Softball: @rawlingssb

Easton Fastpitch: @eastonfastpitch

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