134. Career Building, Brand Building, or Wallet Building: How to Choose the Right Speaking Goal
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Not all stages serve the same purpose — and getting clear on why you're speaking changes everything. In this solo episode, Kimberly Brown breaks down the three categories of speaking she's used throughout her own career to build connections, increase visibility, and close business. Whether you're still in a nine-to-five, building a side hustle, or running a full-time business, this episode will help you get intentional about the stages you pursue and what you're actually going after when you get there.
In This Episode:
- Kimberly traces her speaking journey back to 2011 after being passed over for a promotion she earned
- She introduces the concept of "accelerated collisions" and how stages create the conditions for meaningful connection
- She breaks down the three speaking categories: career building (relationships and advancement), brand building (thought leadership and trust), and wallet building (cash and/or qualified leads)
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