Today I sat down with Lisa, founder of Southern California famed Swirl Boutique, known for dressing celebrities and reality stars alongside everyday women, and we dive into what it's like starting a fashion focused brand with a business-driven mindset and how that sets her apart.

Lisa shares the challenges of starting her first business during a recession and how doing so at a young age helped her be more adaptable, the importance of understanding her clientele on a deeper level, and the value of building brand partnerships and collaboration. From creating unique shopping experiences and learning how to delegate and manage the admin side of business, Lisa reflects on her evolution as a business owner, and the lessons learned throughout her entrepreneurial journey.

We also talk about balancing motherhood with entrepreneurship and staying true to your goals, why self care is essential for maintaining the health of a business owner, and how women will always shop, regardless of the economy.

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