133: How Nadine Nethery's Audio Advent Calendar Generated $783 and 35 New Members
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133: How Nadine Nethery's Audio Advent Calendar Generated $783 and 35 New Members
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In this episode, we explore Nadine Nethery's brilliant audio advent calendar strategy that generated 445 signups and $783 in revenue during its live run, then continued converting with 387 additional listeners and 35 new members after being evergreened. Discover how this customer retention architect turned a seasonal campaign into a year-round lead magnet that builds trust and drives conversions through intimate audio experiences.
Topics Covered
- Creating seasonal audio content that stands out from Black Friday noise
- Structuring a 24-episode bite-sized audio series
- Setting up dual feeds (free 7-day access vs. paid VIP unlimited access)
- Using store credit as a conversion incentive
- Transitioning from live campaign to evergreen lead magnet
- Email nurture sequences that drive podcast consumption
- Leveraging bundles and collaborations for traffic
- Customer experience principles in content creation
Links Mentioned
- Website: https://www.candocontent.com
- Instagram: https://www.instagram.com/candocontent
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