In this episode, Jules White is joined by Carly Parkin from Carly's Candles for a live website and SEO audit. Carly sells eco-friendly home fragrances - candles, reed diffusers, and wax melts - and wants her website to do more of the heavy lifting when it comes to traffic and sales.

Jules walks through Carly's Shopify site in real time, identifying quick wins across SEO and conversion that Carly can act on straight away, without needing to overhaul everything at once.

Key Takeaways:

Getting found on Google: Jules explains how to use Google Search Console to understand which search queries your site is already showing up for, and how to use that data to identify the pages with the most potential to improve.

Google Merchant Centre for e-commerce: Jules highlights why this free Google tool is a must for product-based businesses, and how connecting it to Shopify can help your products appear in shopping results and AI search.

Targeting keywords on the right pages: Jules shows how Carly's collections page is already ranking for "eco-friendly candle" and explains exactly how to strengthen that - from the page title and H1 through to adding descriptive text and updating internal link wording.

Font size and mobile readability: A simple but often overlooked fix — Jules explains why font size matters for both conversions and SEO, and what Google's minimum recommendation actually means in practice.

Resources mentioned in this episode:

• SE Ranking: keyword research and SEO tracking tool
• Episode 108: Why Your Website Feels So Overwhelming - and How to Make It Easier
• Episode 125: Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess
• Book a Power Hour with Jules
• Visit Carly's Website

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