In today’s episode, I break down the number one reason funnels fail to convert — and it’s not what most people think. While many funnels technically have all the “right” pieces (opt-in, freebie, nurture emails, sales emails), the real issue is how the funnel was built.

Instead of creating funnels in disconnected parts, this episode explains why reverse-engineering from your main offer is the key to building a funnel that actually converts. You’ll learn how to think of your funnel as a curated journey — not a checklist — and how each step should intentionally prepare your audience to say yes to your offer.

1. What a funnel really is (and what it’s supposed to do)
2. Why most funnels don’t convert even when they’re “complete”
3. The biggest mistake people make when building their funnels
4. Why starting with a freebie is often the wrong first step
5. How to reverse-engineer your funnel from your main offer
6. How to use “stepping stones” to move cold leads toward buying
7. What to evaluate inside your opt-in, freebie, nurture emails, and sales emails
8. The key question every funnel component should answer before it exists

1. Waitlist for Stacked Inbox
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8. Learn how to run successful paid ads

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