In today’s episode, I’m breaking down the real reason your funnel isn’t converting the way you want—and spoiler alert, it’s missing two critical pieces. I walk through what a funnel actually is, why relying only on a front-end funnel leaves a ton of money on the table, and how to build a funnel ecosystem that works with real buyer behavior instead of fighting it. If you’ve ever wondered what happens to the 95% of people who don’t buy right away, this episode is for you!

1. What a front-end funnel is, how it’s meant to be marketed, and why 3–5% conversions are normal
2. What happens to the 95% who don’t buy—and how a long-term (reply & buy) funnel recovers that revenue
3. Why sending everyone to a general newsletter breaks the buyer journey
4. The biggest post-purchase mistake I see (ghosting buyers) and how to fix it
5. How a post-purchase funnel helps buyers get results faster and creates repeat customers
6. The three funnels you need to build a sustainable, compounding business

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