In this episode your host Sonia Kampshoff sits down with Elizabeth Prokorny, the Head of Content and Brand at Weglot. After exploring Elizabeth's journey in language learning and her career path from the UK to The Netherlands and then France, she discusses Weglot's AI-powered website translation tool, all that goes into translating websites and the importance of tailoring content for each country.

Elizabeth also gives us examples of website translation (some have 800,00 words!) to SEO elements and the importance of content localization. And she shares insights into the company's structure, culture and future developments, emphasizing the role of customer feedback in shaping their offerings.

Lastly she shares that Weglot is developing directory of multilingual SEO experts to support Weglot's clients in making their translated websites feel more local.

1. Elizabeth tells about different working cultures in the UK, The Netherlands and France, including giving and receiving feedback
2. Weglot uses AI to enhance translation speed and quality while maintaining human oversight.
3. Content localization is crucial for effective communication in different markets. Elizabeth gives the example of 'trainers' and 'sneakers' - they mean the same but 'trainers' is used in the UK while 'sneakers' is used in the US, so ecommerce websites need to ensure they use the correct terms in each country to match what people search for online in each country.
4. Future developments at Weglot will focus on improving AI translation and SEO tools as well as their international experts directory.
5. She also highlights how customer feedback is essential for product development and service enhancement - their international experts directory is an example of that.

Elizabeth Pokorny is Head of Brand and Content at Weglot, where she leads global brand storytelling and content strategy around international expansion. With over a decade of experience in B2B content, SEO, and brand positioning, she focuses on building clear, confident narratives that help companies grow across markets. Elizabeth is particularly interested in how brands can balance technology, accuracy, and personality to communicate more effectively across languages.

Weglot is an AI-powered website translation tool that instantly translates your site.

Put your translation quality on autopilot and let Weglot effortlessly generate translations that reflect your brand tone and style. Weglot’s AI learns from your past edits, brand tone of voice, and target audience to give you quality website translation, fast and hands-off.

When needed, bring humans into the process to refine and edit when it adds value.

Technical setup? It’s fully automated. Your translated site is displayed under SEO-friendly language URLs, helping you rank higher and be found by users, AI engines, and international audiences no matter what language they search in.

1. Weglot: https://www.weglot.com
2. Weglot events: https://www.weglot.com/events
3. International expert directory: