Living with chronic pain while carrying her children led Laura Campbell to question why baby carriers were so often uncomfortable, impractical and short lived. What started as a personal frustration became Hackerlily, a thoughtfully designed, doctor approved baby carrier and bag created to support parents properly through everyday use.

In this episode, Laura shares what it really took to bring the HipSurfer to market. We talk through validating the problem, navigating a long and detailed prototyping phase and finding manufacturing partners who could meet both functional and quality standards. Laura also explains how she focused on building credibility before launch through PR, awards and expert endorsement, and how Amazon has played a role in helping the brand reach a global audience.

The conversation offers a grounded look at building momentum without rushing growth. Laura reflects on the value of timing, making clear decisions around risk and staying focused as the business evolves. We also explore how community support helped shape her content and why founder led storytelling continues to sit at the heart of the Hackerlily strategy. You can discover more about Hackerlily by joining the community here or exploring their range online.

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