How does marketing work for industrial system integrators? Emily Merritt of Clearlead Marketing discusses the ins and outs of marketing for companies and service providers in industrial automation.

TAKEAWAYS

Current projects (01:00 – 2:10)

What Emily and Clearlead have been working on since OT SCADA CON this Summer

How Emily got started in marketing (2:30 – 8:40)

From technical writing and data analysis to the study of marketing in system integration. How experiments form the marketing message. How she met her first system integrator client.

Service marketing (8:40 – 16:35)

The niche of industrial automation services. How does the initial message get created? Are potential customers responding to the message? How does marketing make sense for small companies? Booking appointments is different than creating a quality message.

Working with customers to create Linked In content (18:15 – 21:20)

Marketing requires effort from the customer. Some of the things that are required in creating a marketing campaign and message.

Newsletters and e-mail lists (21:20 - 28:00)

How to communicate with potential customers. Reuse of content, using AI. Should these be outsourced?

There’s no wrong way to market (28:15-31:30)

Try different methods, all methods have effects. Make sure you have a call to action!

How this podcast evolved and whether I should have a newsletter (31:30-35:00)

Emily’s advice on what to put in a newsletter. Is everything promotional and all content a marketing tool? Will it enhance the chances of making a sale? Is it good “bait”?

Links mentioned in this episode

Automation Consulting, LLC, www.automationllc.com, https://www.linkedin.com/in/emilymerritt-clearlead-marketing/, https://clearleadmarketing.com/, youtube.com/@Clearlead

CONNECT WITH FRANK

Website: https://www.automationllc.com

Facebook: @AutomationConsultingLlc/

LinkedIn: @company/automation-consulting-llc

YouTube: @automationllc