127: A New Marketing Strategy Inspired by Olive & June
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127: A New Marketing Strategy Inspired by Olive & June
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Feeling like your sales or emails have gone a little stale? In this episode, Heather talks about the experiments she’s running this season to breathe new life into her business. She’s ditching the copy-and-paste sales strategies, and questioning everything from why her emails land in the promotions tab to whether hitting “duplicate” is secretly tanking deliverability. Inspired by one of her favorite brands, Olive & June, she’s trying out a fresh new strategy and inviting you to follow along! This season is all about trying new things, learning as you go, and proving that growth comes from experimenting, reflecting, and refining!
Key Takeaways:
- (02:30) Why Thanksgiving products get less attention and how she’s planning her seasonal sale
- (06:30) Repeating sales year after year; why business emails are landing in promotions
- (12:40) The Olive & June marketing strategy
- (14:55) How a “free gift with purchase” can boost value without lowering prices
Episodes Mentioned:
#121: Inside Heather’s High-Converting Funnel
#126: How to Plan the Rest of 2025 and Finish the Year Strong
Connect With Heather:
teacherbiz.com/about
instagram.com/teacherbiz