What happens when a passion for local restaurants meets a desire to tell great stories? You get Basin Flavor Magazine.

In this episode of The Krista Escamilla Show, Krista sits down with Shannon Frost and Chad Anderson, the creators of Basin Flavor Magazine, to discuss how a simple idea grew into a publication dedicated to highlighting the people, food, and stories behind West Texas restaurants.

The conversation explores the magazine's beginnings, the relationships they've built with restaurant owners, and why preserving and sharing these stories matters. Shannon and Chad also share lessons learned from entrepreneurship, their love for West Texas, and the mission that continues to drive Basin Flavor forward.

Whether you're a foodie, a small business supporter, or someone who loves hearing stories of local success, this episode offers inspiration, insight, and a deeper appreciation for the restaurants that help shape our communities.

Plus, don't miss the unexpected and hilarious impromptu duet that breaks out when Shannon and Chad are asked to reveal their hype song. Thank you both for sharing your story with us.

Thank you to our sponsors:

Rig-ID Workwear, Omni Midland Hotel, The Preserve at Midland, Thin FR, The Locklin Hotel, Midland Cap Co. and www.joincapclub.com

We appreciate you for supporting local.

If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Every share helps us continue highlighting incredible people and stories from West Texas and beyond.