Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?

In this episode, I'm joined by Alyssa Schneider, operations strategist and founder of Creating Freedom Agency. Alyssa has had one of the most genuinely interesting business paths I've come across, from psychology grad to struggling healer, to VA, to OBM, to running a full agency, and she has some really refreshing takes on how to build a business that actually fits you.

We talk about what it means to niche by values instead of industry, the identity shifts that come with every big pivot, and what it really looked like to bring a team in front of clients for the first time. We also get into a mindset reframe that I think you should literally write down.

Key Points Covered:

✨ Niching by values instead of industry

✨ Identity shifts that come with every pivot

✨ "I trust myself to figure it out", the mindset that builds resilience

✨ Using a psychology background to do human-first operations work

✨ Introducing your team to clients when it doesn't go smoothly

✨ Treating your business like your VIP client

✨ Knowing your stopping point, and why that's a power move

🎙️ Connect with Alyssa:

Website

Instagram

Threads

Grab your Free SOP Template

Send us Fan Mail

For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

BOOK A FREE BUSINESS AUDIT
Free 45-min call. Find your bottleneck, see what's possible.

FREE RESOURCES
Tools, trainings & community.

WORK WITH ME

Expansion: 1:1 coaching to build your signature method and offer suite.

Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

Website | Instagram | Threads | LinkedIn | YouTube

Podcast produced and edited with love by @FerAssists