#12 Why Most Behavior Change Efforts Fail – and How to Do It Right
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#12 Why Most Behavior Change Efforts Fail – and How to Do It Right
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Professor Liam Smith
In this episode, we explore how understanding human behaviour can unlock more effective environmental action.
Joining us is Professor Liam Smith, Director and Co-founder of BehaviourWorks Australia, one of the nation’s leading voices on behaviour change research. With more than 600 projects across government, industry, and the non-profit sector, Liam offers a grounded, research-driven lens on why change is so difficult - and how to do it better.
We dive into:
- Why uncertainty holds us back - and how to move forward
- Behavioural shifts needed for environmental and societal resilience
- How behavioural frameworks can help communities take meaningful climate action
Liam delivers science-backed strategies to build a more sustainable, connected future. His insights bridge the gap between research and real-world application empowering decision-makers to create lasting, measurable change.
Want more?
If you’re inspired by our discussion with Professor Liam Smith, be sure to follow him on LinkedIn for more insights.
For a deeper dive into behaviour change and sustainability, don’t forget to check out his edited book, Inspiring Change: How to Influence Behaviour for a Better World.
Stay connected with the Let’s Check In Podcast on Instagram, Facebook, LinkedIn, and TikTok for conversations that help you navigate the messy middle of modern life.