12. When to Start Your Marketing | Book Preorders and Launching for Coaches, Speakers, and Authors
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12. When to Start Your Marketing | Book Preorders and Launching for Coaches, Speakers, and Authors
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概要
The best way to sell your book is to tell people about it before you publish. Author marketing doesn’t start when your book is out. This is especially true when you’re building a brand or business. In this episode, you’ll learn about the best times to start your marketing, how preorders play an important role in the process, and how your capacity affects the whole marketing process. Waiting until your book is fully done is blocking sales and increasing your stress when it comes to your book launch and release. Use these strategies to know when to start your launch and preorder.
TAKEAWAYS:
- Best time to start your marketing
- How preorder timing affects your launch
- Why you should start your marketing before your book is done
TIMESTAMPS:
00:00 Introduction
00:29 The Importance of Early Marketing
01:24 Factors Influencing Book Launch Timing
03:45 Understanding Your Capacity for Marketing
06:27 Building Your Audience Before Launch
09:44 The Fallacy of 'If You Build It, They Will Come'
11:38 Engaging Your Audience During the Writing Process
14:33 Maximizing Pre-Order Opportunities
18:14 When to Start Your Marketing
21:22 Strategic Marketing Timing for Success
RESOURCES MENTIONED:
→Join the Preorder Profits™ 4 Day Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com
→ CONNECT WITH ASHLEY D. SHEPARD:
Website: www.sheppublishinghouse.com/contact
Facebook: www.Facebook.com/ShepPublishing
YouTube: www.youtube.com/@sheppublishing
Instagram: www.Instagram.com/sheppublishing
LinkedIn: www.linkedin.com/in/ashley-d-shepard
Threads: https://www.threads.com/@sheppublishing
ABOUT THIS PODCAST:
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
When I start marketing my book?
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