Business Startup Framework: Step-by-Step Guide to Launch & Scale

Starting a business isn’t about having the “perfect” idea—it’s about building on the right foundation. In this video, Phil Masiello (serial entrepreneur, 4x exit founder, and growth coach) breaks down his proven Business Startup Framework:

🔑 You’ll Learn:

How to define your customer and the problem you’re solving

Why being different matters more than being “better”

How to validate your idea before you invest big

The power of launching with an MVP and testing fast

What retention really tells you about product-market fit

When (and how) to scale without burning out or going broke

How to build brand, community, and long-term trust

This is the same framework Phil has used to launch, scale, and exit multiple businesses—and now, you can apply it to your own product, SaaS, or service.

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There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

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