Everyone loves to romanticize nonprofits. Cute animals, smiling founders, feel-good posts. But behind the scenes? It’s brutal. In this 12 Days of Giving episode, we rip the filter off and walk straight into the chaos, cost, and emotional weight of running a real nonprofit — through the lens of a donkey rescue that now cares for around 100 donkeys plus a full farm of other animals.

Sara Weldon never planned on saving donkeys for a living. She and her husband Rick were “hobby farm” people in Florida — until one traumatic night when their donkey gave birth and then tried to kill her baby. They grabbed the foal (Cash), raised him in the house like a newborn, and accidentally turned him into a social media star. That led Sara down a rabbit hole into the ugly world of donkey abuse and the slaughter pipeline in America. The plan to breed quickly turned into a mission to rescue, sell everything, and move to Tennessee to build what became Cash’s Crew Rescue.

From there, it got real. Sara walks us through how hard it actually is to form a legitimate 501(c)(3): months of paperwork, state filings, IRS hoops, building a board, learning to live with full financial transparency, and even watching early board members cycle off as the organization evolved. It’s not just “file a form and boom, nonprofit.” It’s governance, accountability, and people management — which is often way harder than the animals.

Then we get into the grind. A “normal” day means feeding 100 donkeys plus horses, cows, goats, chickens, ducks, geese, and a pile of dogs — twice a day. It’s special feed for neglected animals, checking every body for wounds, hauling hay with a tractor, vet visits, constant castrations for incoming jacks, running a merch store, shipping orders, answering 30–40 texts at a time, managing social media, and still finding time to fundraise just to keep the whole thing alive. Meanwhile, she’s often forgetting to eat while making sure every animal is cared for.

I step in with the money truth: it costs about $4 a day to feed a single donkey — and that’s before barns, trails, housing, staff, or expansion. If a nonprofit can’t build sustainable income streams, it will burn out its founder and its donors. We talk about what sustainable actually means, how we’re designing CCR to generate its own revenue over time (lodging, retreats, weddings, etc.), and what questions you should be asking before you donate or start your own nonprofit. If you’ve ever given to a nonprofit — or thought about starting one — you need to hear this.

Watch the full episode on YouTube:
👉 https://youtu.be/0ceH4FHRixo

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