Caleb Roberts is an entrepreneur and marketing expert with a background in advertising, operational automation, and video production. Known for his expertise in TikTok ads and simplifying business systems, he combines creativity and strategy to solve modern challenges. Outside of work, he’s a hands-on creator and thinker, exploring everything from metalworking to the intersection of philosophy and technology.

Join Ben and Caleb Roberts in this episode of 'The Ben There, Doing That' podcast as they catch up and dive into Caleb's incredible journey from growing up as a devout Mormon to becoming a TikTok influencer, navigating the highs and lows of the NFT boom, as well as psychedelics' role in his life.

Discover how Caleb turned his life around after leaving the Mormon church, building a successful digital marketing career, and handling setbacks with remarkable resilience. The episode includes engaging discussions about the importance of maintaining a positive mindset, leveraging custom GPTs in AI, and Caleb's current focus on mastering TikTok Shop. Prepare for a deep, thought-provoking conversation filled with personal anecdotes, practical advice, and a testament to the power of self-invention and perseverance.

00:00 Podcast Kickoff with Caleb Roberts

00:21 Catching Up and Vibes

01:13 E-commerce and NFT Ventures

03:52 NFT Market Crash and Psychedelic Experiences

13:48 AI Innovations and Custom GPTs

26:53 Psychedelics and Personal Growth

31:44 Discovering Music After Leaving the Mormon Church

32:40 The Journey of Leaving the Mormon Church

36:17 Life After Mormonism: Identity and Beliefs

40:55 From Crisis to TikTok Stardom

42:33 Navigating the NFT Boom and Personal Challenges

45:50 The Scammer and the Escape Plan

47:18 Building a New Life in Miami

53:53 TikTok Shop and Future Endeavors

01:04:58 Final Thoughts on Fulfillment and Happiness

Join the Mindset Mavericks Community:

https://skool.com/mindsetmavericks

Connect with Caleb:

https://www.tiktok.com/@caleb.m.roberts

https://www.instagram.com/caleb.m.roberts/

Connect with Ben:

LinkedIn: https://www.linkedin.com/in/benyurcisin/

Instagram: https://www.instagram.com/benyurcisin/