In this episode, Jules White shares a very honest, voice-note style reflection on what it really means to say social media is optional and what happens when you decide to step away from it completely.

Jules talks through her growing desire for a quieter, more minimalist way of running her business and life, with less screen time, less noise, and fewer dopamine-fuelled distractions. She explains why even limited social media use can still create FOMO, pressure, and a constant pull to check in, especially during launches or promotions.

Jules also shares why slower marketing methods like SEO, podcasting, PR, and creating content you own feel far more sustainable and aligned.

She introduces her experiment of being done with social media, not as a rule, but as a choice, and reflects on how this shift sharpens focus on building a business that does not rely on feeding algorithms. Jules also talks about her vision for building community outside of social platforms in a more intentional space for business owners who want to grow without constant online noise.

Key takeaways:

• Why social media can still drain energy even when you are not posting regularly
• The difference between healthy dopamine and addictive, screen-based.
• How stepping away from social media creates space for clearer thinking and deeper focus.
• Why creating content you own is central to sustainable, algorithm-free marketing.
• How removing social media as an option forces better marketing decisions elsewhere.
• The role of SEO, podcasts, and owned platforms in long-term business growth.

Resources mentioned in this episode:

• The Social Media Is Optional podcast series, where Jules explores the impact of social media on business and wellbeing.
• Episode 105: Why Your Brain (and Business) Deserves a Break from Harmful Social Media
• Find out more about The Website Growth Club membership for learning how to grow your business through SEO, owned content, and a website that works for you.

If this episode resonated and you are questioning the role social media plays in your business or life, Jules invites you to connect.

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