119: What Actually Makes a Facial Feel Luxury to Clients
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Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician Podcast, Kari Jo Patterson breaks down the difference between hospitality and luxury and teaches estheticians how to create a high-end esthetician business that clients trust, return to, and willingly pay more for.
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