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This episode of High Spirits is a little different. Recorded live just days before a major federal shakeup, hosts Ben & AnnaRae dive headfirst into the state of cannabis media, policy uncertainty, and what survival really looks like heading into 2026.

From the collapse of trusted cannabis journalism to bold predictions around Schedule III, hemp legislation, M&A, and THC beverages, this conversation captures the raw, unfiltered realities of an industry that refuses to die—even when no one seems to be watching. Despite technical issues early in the live recording, the second half delivers a powerful, timely discussion.

🔍 What You’ll Learn

• Why the collapse of cannabis media creates real risks for operators and policymakers
• How fewer reporters and less oversight impacts enforcement, compliance, and public perception
• What rescheduling to Schedule III might (and might not) actually change
• Predictions for 2026: M&A, receiverships, and alcohol’s move into THC beverages
• Why hemp and cannabis brands may need unified strategies to survive
• The unexpected optimism behind an industry that keeps adapting—cockroach-style

🎙 About This Episode

Ben and AnnaRae reflect on the responsibility of independent cannabis media amid newsroom layoffs at outlets like The Wall Street Journal, Politico, and MJBiz. They also highlight the importance of supporting investigative journalism from platforms like Weed Week and Cultivated—because when no one is watching, bad policy thrives.

🌱 Why Tune In?

If you work in cannabis, hemp, beverages, or adjacent industries, this episode offers clarity, realism, and hard-earned optimism. It’s a reminder that even in chaos, this plant—and the people building around it—are shaping one of the next great American industries. Survival isn’t optional, but neither is hope.

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High Spirits is brought to you by Vertosa and Wolf Meyer.

Your hosts are Ben Larson and AnnaRae Grabstein.

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Remember to always stay curious, stay informed, and most importantly, keep your spirits high.