118. Building Your Business Selfishly (And Why That's Actually Good) with Colleen Florendo
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118. Building Your Business Selfishly (And Why That's Actually Good) with Colleen Florendo
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概要
When Colleen Florendo's sisters called her selfish for not lending her clothes, she didn't realize that word would become the foundation of her entire business philosophy.
Today I'm talking with Colleen, an embodied messaging strategist and selfish(ish) leadership guide, about her journey from blog writing on Upwork to creating a totally unique offer that didn't take off for six months, but when it did, she couldn't keep up.
We're diving into why she stuck with an offer nobody understood at first, how she transitioned from done-for-you to mentorship (and why that was terrifying), and why portfolios might actually be commoditizing you instead of helping you stand out.
Plus: What "selfishly express" actually means and why AI makes going deeper non-negotiable.
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