117. Getting Another Certification Could Actually Be Damaging Your VA or OBM Business - Here's Why
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117. Getting Another Certification Could Actually Be Damaging Your VA or OBM Business - Here's Why
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概要
I had a client ask me recently: "Do I need to get an OBM certification?"
I didn't say yes or no. Instead, I asked why she was asking. And through that conversation, she realized she already had the knowledge, what she was actually looking for was confidence.
Here's the thing: The VAs and OBMs who are growing their businesses versus the ones stuck at the same income level for years? It has absolutely nothing to do with how much they know. It has to do with what they do with the knowledge they already have.
9 times out of 10, the answer is no, you don't need another certification. Because clients don't hire certifications. They hire people who can solve their problems.
In this episode, I'm breaking down when certifications actually help versus when they're just a bandaid on a deeper issue, and what you should focus on instead.
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