115 - The Woman Raising Hospitality Standards Across the STR Industry | Jodie Odlin
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What does true hospitality actually look like in the short-term rental industry, and why are so many operators getting it wrong? Matt and Austin sit down with Jodie Odlin, Australian-born, UK-based STR host, five-time bestselling author, founder of the Hospitable Hosts book series, winner of the International Shortyz Rentpreneur Award, and founder of The Global Hospitality Collective, for one of the most refreshing and globally-minded conversations the show has ever had.
Jodie's journey started with a 450-year-old stone cottage in the Cotswolds, managing properties in one of the most picturesque and sought-after destinations in the UK. With a background in hotel management and a career in five-star hotels around the world, she brought a level of hospitality thinking to short-term rentals that most operators simply never develop. During lockdown, she discovered a community of hosts just like her through the Clubhouse app and had a lightbulb moment: what if she brought their stories together in a book? That book became a number one bestseller, and she has not stopped since.
The Hospitable Hosts series now spans five volumes, with contributors from all around the world, including a couples edition celebrating the unique dynamics of running an STR business together, and the STR Sisterhood edition launched on International Women's Day to celebrate the women who make up the majority of Airbnb hosts globally.
Here is what you will learn:
Why you do not need a luxury property with all the bells and whistles to earn five star reviews and what actually matters more than amenities, how setting guest expectations properly from the start is one of the most underrated skills in the industry, why Jodie believes the STR industry desperately needs a formal hospitality accreditation standard and what she is doing about it, how she manages properties in the Cotswolds remotely from Australia using AI tools to maintain a personal and genuine guest experience, why partnering with local businesses is one of the most effective and overlooked ways to elevate the guest experience, and how the Hospitable Hosts movement has evolved from a single book into a global community of educators, hosts, and property managers committed to raising the bar.
Jodie also shares her vision for The Global Hospitality Collective, the STR Hospitality Summit, and how you can submit your own story or diary entry to be featured in an upcoming book.
Find everything Jodie is doing at theglobalhospitalitycollective.com and connect with her on Instagram and Facebook as Jodie Odlin.
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