Purna Virji is back on the Digital Marketing Mentor for a second round, and this time she's talking about the intersection of AI strategy and executive content, two elements of content marketing that are transforming consumer trust and loyalty.

Since Episode 62, Purna has expanded her role at LinkedIn to Applied AI Strategy Lead, and she brings that lens to a conversation about why human storytelling has never been more valuable. Plus, she details how AI fits into the equation without replacing the voice behind it.

Episode Highlights:

• Purna shares why the rise of AI has made human storytelling more valuable, not less, and what the salary data on executive content roles actually signals about where the industry is heading.
• This discussion uncovers specific stats behind well-executed founder-led marketing: more leads, larger deal sizes, and faster pipeline when executives show up consistently.
• Purna shares three executive story types that work across all stages of the buyer journey, from completely unaware to ready to buy.
• She gives insights into extracting high-quality content from a time-strapped executive without asking them to write a single word.
• Purna revisits a topic she shared in her previous episode with Danny, diving deeper into why repurposing content isn't repetitive, and why reformatting content across channels is both an instructional design principle and a practical reach strategy.

Episode Links:

• Episode 62 with Purna Virji: The Queen of Content Solutions
• Purna on LinkedIn: linkedin.com/in/purnavirji
• High Impact Content Marketing: Amazon
• Founder-Led Sales and Marketing Never Ends (Playbook): Download on LinkedIn

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