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Strategy shouldn’t feel like a cold spreadsheet. When Julie Williams sits down with a business, she brings the steady mind of an outsourced CFO and the heart of a partner who cares about people, profit, and the culture that binds them. We dig into how to diagnose the real problem behind the noise, use simple cash and capacity controls to avoid “uncontrolled growth,” and deliver hard messages with diplomacy so leaders can act without panic or shame.

Our conversation travels from Julie’s early days learning growth through acquisitions to her modern take on sustainable scaling - where trust and transparency are non-negotiable and every role, from CEO to cleaner, matters. We unpack money management that actually supports decision-making, the difference between expansion and fragility, and the way culture turns strategy into daily behaviour customers can feel. If you’ve ever wondered why some businesses accelerate while others stall at the brink, this is a clear-eyed, compassionate map.

We also explore the evolution from offline consultancy to the online arena. Instead of chasing every platform, Julie chose depth over noise - networking with intent, publishing when it counts, and translating offline credibility into online value. Along the way, we call out inflated promises, celebrate coaches who truly deliver, and show how transferable skills like cash discipline and planning cadence work anywhere. For those seeking a formal edge, we highlight the Certified Business Strategist accreditation Julie champions - complete with a robust methodology and CPD backing - so owners, consultants, and corporate leaders can add structure, credibility, and pricing power without losing their voice. Check out the details here: https://cbs.thebusinesssuccesscompany.com/?affiliate=juliewillo

If you’re ready to lead your way - with empathy, clarity, and strategy that sticks - tune in, take notes, and decide what you’ll simplify first. Enjoyed the conversation? Follow the show, share it with a colleague who’s scaling, and leave a quick review to help more leaders find us.

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