112. Jim Varney, co-founder of Wavelength Coffee Roasters talks Coffee, Sustainability, and Storytelling.

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112. Jim Varney, co-founder of Wavelength Coffee Roasters talks Coffee, Sustainability, and Storytelling.

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On today's episode of The Cutting Onions Podcast, we are excited to feature our conversation with Jim Varney. Jim is an industrial designer, engineer-minded entrepreneur, sustainability advocate, and co-founder of Wavelength Coffee Roasters. After roughly 25 years in product development and design, he made a significant mid-career pivot into specialty coffee. Alongside his wife, Deanna, they founded Wavelength in Massachusetts in 2025, officially launching the brand in November of last year.The most compelling part of Jim's story is not simply that he started a coffee company. It is that he is applying industrial design, technology, systems thinking, and environmental sustainability to an industry still dependent on many traditional processes. He and Deanna really want to show what the future can look like for roasting coffee beans.We also spent time discussing the power of storytelling and how that is central to the Wavelength brand. There is a fully integrated message from the roastery to farmers' markets, to the website, to the packaging.This was such an inspiring conversation, and we can't wait for you to hear it. Check out this episode wherever you consume your podcast content.

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