What if you could generate more revenue with 9 properties than most operators do with 50? That is exactly what Kory Rankine has built in Miami. Matt and Austin sit down with Kory Rankine, founder and CEO of Escape Luxury Hospitality, one of South Florida's premier luxury vacation rental companies catering to high net worth individuals, celebrities, and athletes in the Miami market.

Kory started his career at 27 years old with zero experience in the STR industry, falling into vacation rentals after years of concierge work booking yacht charters, chauffeur services, and luxury experiences for travelers. Thirteen years later he has built a boutique portfolio of ultra luxury homes in Miami with nightly rates that would make your jaw drop, and a service model that goes far beyond what most STR operators are used to thinking about.

Here is what you will learn:

Why Kory spent the first decade of his business learning everything the hard way and how that experience shaped a complete restructuring of his systems and processes, what it actually takes to serve high net worth guests and why concierge level service like in person check ins, yachts, private cars, and on call guest services teams is non negotiable at the luxury tier, why Kory deliberately keeps his portfolio small and curated rather than scaling for volume and why that is a strategic advantage not a limitation, how his properties generate nightly rates that reach $40,000 and what types of guests are willing to pay that number, why portfolio character matters more than uniformity at the luxury level and how properties like his Mykonos style villa in Miami create unforgettable guest experiences, the honest truth about why most STR consultants fail their clients and what Kory had to relearn on his own, and what AI discoverability means for luxury operators and why getting found by AI tools is the next marketing frontier for high end STR brands.

Kory's parting message is one the whole industry needs to hear: stop letting money be the driver, get more hands-on, and focus on building real community through exceptional guest experiences.

Find Kory on LinkedIn and follow along at @escapelux on Instagram and Facebook. Learn more at escapelux.com.

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