In this episode of Evolution of a Human, we continue the journey with my wife, Leandra Brady-Walker, as we dive deeper into our Darwin adventure, where we went from having nothing to building one of the most successful chiropractic practices in town. This episode explores how we disrupted an entire industry, leveraged smart branding and community connections, and why we ultimately chose to walk away from it all.

We talk about:

• How we became the go-to chiropractic practice—by being bold disruptors who weren’t afraid to do things differently.
• The power of branding and marketing—how our business name, website, and even a chameleon mural made us stand out.
• Becoming community leaders—through networking, strategic positioning, and supporting local events.
• Dealing with industry backlash—how our success made us targets of envy and criticism from competitors.
• The birth of Leandra’s brand, Cosmopolitan Hippy—a project that began as a personal creative outlet and grew into a powerful voice in health and wellness.
• Winning the Telstra Business Award—and how it solidified our reputation as industry leaders.
• Choosing to walk away—why we decided not to franchise the practice and the emotional journey of leaving behind everything we built.

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This episode is a masterclass in entrepreneurship, revealing the highs and lows of building a brand from scratch, becoming community influencers, and the courage it takes to let go and move on.

Key Takeaways:

Disruption isn’t easy, but it’s worth it—we changed the game by daring to do things differently

.Good branding isn’t just about a logo—it’s about creating an experience people remember.

Building a community around your brand is the key to long-term success.

Success can come with backlash—but staying true to your vision is more important than pleasing everyone.

Walking away isn’t always about failure—sometimes, it’s about choosing a different path to growth and fulfillment.

Resources & Links:

Find Leandra on instagram at: https://www.instagram.com/dr_leandrabw/Find me on instagram here: https://www.instagram.com/drjacobbw/Check my site for ways to work with me here: https://jacobbradywalker.comWatch Leandra’s Talk on Chiropractic and Leadership https://www.youtube.com/watch?v=vnh568YWVAc

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Final Thoughts:

"Building something from nothing is terrifying—but it’s also where magic happens. This episode is proof that if you’re brave enough to take the leap, you might just create something unforgettable."

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