#1073 - One real number beats every claim you'll ever make
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#1073 - One real number beats every claim you'll ever make
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著者：
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"We help people do this and they love us" convinces nobody, but one specific, quantifiable number can beat every soft claim you've ever made.
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𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻
- What QER (Quantifiable End Result) means and why it matters
- Why vague benefits like "feeling more confident" don't sell
- How to find the real number hiding inside your offer
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James introduces QER, quantifiable end result, and explains why numbers beat soft claims every single time. Clients making an extra £3 million a year means more than "clients love us," because it's specific and real.
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He also shares a story from his own business, a product that failed because the deliverable, "feeling more confident," couldn't be measured. He explains how to find the number hiding inside your own offer and why it's the difference between a claim buyers skim past and one they remember.
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𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱
quantifiable results . sales messaging . proof points . B2B sales . buyer psychology . social proof . measurable outcomes . sales credibility . value proposition
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This is episode 1073 of the Daily Sales Message podcast.
Hit follow so you never miss an episode.
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𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀
LinkedIn → https://www.linkedin.com/in/jamesnewelluk/
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📩 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲
Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.
Most deals are lost in explanation, not negotiation.
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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽)
https://www.practicalsalestraining.com
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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴
https://www.clearsalesmessage.com
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Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.